Published on : Monday, March 11, 2019
MBIE’s recent Monthly Regional Tourism Estimates for December 2018 domestic tourism spending in the Wairarapa grew almost 11.1 percent to $153.2 and overseas visitor spend by 2.4 percent to $37.2 million.
The Australian tourism spend – Australia is the largest international tourism market of Wellington – developed by 4.8 percent to $11.7 million for 2018.
WREDA and Destination Wairarapa have together connected on a new online tourism video campaign focusing on older Australians to visit Wairarapa. Anecdotally, Australian travelers in the 55-74-year-old age group are keen to discover regional Wellington as part of their Wellington vacation.
The video was created by Wellington-based production company Flying Saucer.
WREDA General Manager David Perks explains that the online campaign attarcts Australians to include some of their time in Wairarapa as part of a four or five day visit to the capital.
“Many visitors to New Zealand are looking for that mix of a vibrant, fun city experience and a more relaxed vibe and beautiful landscapes.”
“It doesn’t get much better than the Wellington and Wairarapa combo. Wellington offers a creative, compact city experience and Wairarapa jaw-dropping coastline, charming towns and villages, and a world-class wine scene. It’s the perfect short break package.”
Tags: video tourism campaign