Why men who read books by Sir Richard Branson are more attractive to women on dating websites
- Men who said they read Richard Branson books were more attractive to women
- They received 74 per cent more responses from women on dating websites
- But women who said they read the Fifty Shades books were a turn-off to men
Men who read books by Sir Richard Branson are more attractive to women, a new survey has found.
Researchers discovered that men who revealed on their online dating profile that they had read one of the billionaire’s books, which include his 1998 autobiography Losing My Virginity, received 74 per cent more responses from women.

Men who read books by Sir Richard Branson are more attractive to women, a new survey has found. Researchers discovered that men who revealed on their online dating profile that they had read one of the billionaire’s books received 74 per cent more responses from women
Other authors who attracted women were thriller writers John Grisham (29 per cent more responses) and Lee Child (23 per cent).
But the survey found that women who read the saucy Fifty Shades Of Grey books were a turn-off to men.
Rachael Lloyd, relationship expert at dating site eharmony, which conducted the research, said: ‘It’s fascinating that men who list Richard Branson get more interest.
'It’s presumably because he represents a thirst for adventure and success.’

But the survey found that women who read the saucy Fifty Shades Of Grey books were a turn-off to men. But men who read books by Sir Richard Branson are more attractive to women, a new survey has found