Lights, camera, action! Roxy Jacenko is flanked by TV cameras in Sydney during outing with her glamorous girlfriends amid rumours she's set to star in her own reality show
As an Australian media sensation, Roxy Jacenko is no stranger to the spotlight.
So it was no surprise to see the PR queen surrounded by reality TV cameras in Sydney's swanky Woolloomooloo on Friday.
The 38-year-old was joined by a group of her glamorous girlfriends, including ironwoman and WAG Candice Warner.
Lights, camera, action! Roxy Jacenko is flanked by TV cameras in Sydney during outing with her glamorous girlfriends amid rumours she's set to star in her own reality show
The cameras were with Matchbox Pictures, the same production company behind The Real Housewives of Melbourne, Sydney, and Auckland.
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However, it's unclear if Roxy was specifically filming her own reality show, or if she was being filmed for something else.
The mother-of-two declined to comment when contacted by Daily Mail Australia on Saturday, simply saying that she had 'a great day celebrating International Women’s Day with friends yesterday'.
It's the Roxy show! The Sydney-based PR queen looked glamorous as ever as she appeared front and center for the camera crew
'You are being filmed': A sign was seen placed near the venue, which alerted guests and passersby that a 'documentary' was being filmed in the area
Arriving in style: The 39-year-old (left) entered the scene in a floral dress, and was accompanied by one of her Sweaty Betty employees (right)
Famous friends: Joining Roxy for the filming was former ironwoman and WAG Candice Warner
Roxy has been in talks for her own reality shows for several years now.
In December, 2017, the PR mogul told news.com.au that she was 'in discussions' for her own series.
Six months later, she shot down reports that she was working on a pilot for Channel Ten with ex-Labor senator Sam Dastyari.
Happy days! The PR mogul couldn't wipe the smile from her face as she mingled with friends
Pucker up! Roxy showed off her plump pout as she greeted a guest at the dinner
Flower power! Roxy held a gorgeous tray of flowers at the event, which was a lunch for International Women's Day
Say cheese! Roxy and a gal pal stopped to snap a selfie together
In December, Roxy confirmed to Who magazine that she was working with a production company on her own show, but admitted that nothing had been made official.
'There may be a TV reality show very close to happening,' she said.
'It will be on a major network – not a free to air. It’s something we’ve been working on for a while. Nothing’s set in stone, but the wheels are in motion.'
Having fun? The mother-of-two appeared to be in high spirits as she filmed throughout the day
Girl squad: The Sydney socialite was surrounded by gorgeous women in designer frocks
Rolling: A cameraman kept his distance and filmed the group from a few meters away
The blonde added: 'I think I give the Kardashians a run for their money in terms of drama.'
Roxy previously starred on the third season of The Celebrity Apprentice in 2013.
She's also written a series of books, including her latest release, Roxy's Little Black Book of Tips and Tricks.
What are they talking about? Roxy chatted with a friend while a cameraman caught the action
Blown away! Roxy pulled back, possibly due to surprise at something her friend said
