Varun Beverages begins trial production at greenfield facility in Punjab

ANI 

on Friday announced the inauguration of its Rs 550 crore greenfield facility here to produce fruit juices, dairy-based products, carbonated soft drinks, mineral water, sports and ice tea.

Spread across 40 acres, it is the first fully-backward integrated facility in the country to manufacture a range of products at a single location. It is poised to create more than 5,000 direct and indirect jobs.

"started its journey from over 30 years ago. This latest investment is a reiteration of our commitment to our growth story," said company's

"The new facility will act as a hub to address the growing demand for our portfolio among consumers in the state and beyond," he said.

of Ravi Jaipuria said the facility is strategically located close to target markets which will reduce time to market and enable optimisation of freight and logistics costs, aiding margin expansion.

"The creation of another world-class production facility will be a huge boost for the local economy creating and securing jobs well into the future," he said.

is one of the largest franchisee of in the world outside the

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First Published: Fri, March 08 2019. 14:56 IST