Published on : Friday, March 8, 2019
This is the second phase of Tourism Ireland’s spring TV campaign, which kicked off on television in early February. A video campaign is also under way in France, until the end of March, with ads running on catch-up TV sites, popular websites, YouTube and Facebook. In all, the campaign will reach an estimated 17 million viewers – or potential French holidaymakers for Ireland.
Encouragingly, in research carried out by Kantar Millward Brown among French consumers, Tourism Ireland’s new ‘Fill Your Heart With Ireland’ campaignwas confirmed among the top 10% of tourism campaigns ever researched in France.
Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said: “2018 was the best year ever for Irish tourism from France, when we welcomed almost 565,000 French arrivals,” said Monica MacLaverty, Tourism Ireland’s Manager for Southern Europe. “We are now focused on 2019. We’re delighted to roll out our TV campaign this weekend, when so many French will be watching the Six Nations game against Ireland. Our aim is to build on the success of the past few years and continue to grow French visitor numbers.”
In 2019, Tourism Ireland in France will undertake a targeted programme of promotions. The TV campaign will be supported by extensive co-operative activity with partners such as Irish Ferries, Aer Lingus, Stena Line and Air France. Tourism Ireland will continue to leverage its strength in digital and social media; the organisation now has around 214,000 French Facebook fans (4.35 million worldwide) and more than 35,000 French followers on Twitter.Tourism Ireland will also ramp up its publicity programme in France – placing increased focus on digital channels and working more closely with online media, including social influencers. Top French tour operators and travel agents, will be targeted through sales blitzes, workshops and familiarisation visits to Ireland.
Source:- Tourism Ireland
Tags: Tourism Ireland