Kerala Tourism ties up with Manchester
TNN | Mar 7, 2019, 04:04 IST
Thiruvananthapuram: Kerala Tourism has tied up with Manchester in UK for a long-term cultural exchange programme, with focus on the state’s heritage-preserving and community-centred Responsible Tourism (RT) initiatives.
As part of this, Anil Karthika, the cultural group member of RT Mission Kasaragod, and two students of Kerala State Institute of Design, Chandanathope, Kollam, have been invited to participate in the Manchester Day celebrations. An official letter in this regard was handed over to tourism minister Kadakampally Surendran by Wilson Mathews, the former president of Manchester Malayali Association.
Manchester started showing interest in a tie-up with Kerala after the tourism authorities of the city came to know in detail about RT activities of the state, which clinched the coveted Golden Award at the World Travel Market at London earlier this year. Following this, Candida Boyce, the creative director of the Manchester Day celebrations, met the minister and tourism secretary Rani George in London, and broached the idea of a cultural partnership.
The minister, in turn assured her of all the support from the state’s side to the collaboration ‘that would be mutually beneficial and serve as a link between the artists from Kerala and their counterparts from different parts of the world’. “This collaboration will prove beneficial to both tourism and artists from the state. This comes as a huge recognition to RT initiative of Kerala, which has made a deep impression internationally,” said Surendran.
“This will serve as a launch pad for Kerala Tourism to make further leaps by attracting tourists in greater numbers from all over the world in general and the travel-loving people of Europe in particular,” the minister added.
Boyce had also made a visit to Kerala, as a state guest, to meet the minister and senior officials to firm up the proposal. She undertook an extensive tour of the state, along with state RT mission coordinator K Rupesh Kumar, and her itinerary included cultural and heritage hubs across the state including Kasaragod, Kochi and Vaikom.
As part of this, Anil Karthika, the cultural group member of RT Mission Kasaragod, and two students of Kerala State Institute of Design, Chandanathope, Kollam, have been invited to participate in the Manchester Day celebrations. An official letter in this regard was handed over to tourism minister Kadakampally Surendran by Wilson Mathews, the former president of Manchester Malayali Association.
Manchester started showing interest in a tie-up with Kerala after the tourism authorities of the city came to know in detail about RT activities of the state, which clinched the coveted Golden Award at the World Travel Market at London earlier this year. Following this, Candida Boyce, the creative director of the Manchester Day celebrations, met the minister and tourism secretary Rani George in London, and broached the idea of a cultural partnership.
The minister, in turn assured her of all the support from the state’s side to the collaboration ‘that would be mutually beneficial and serve as a link between the artists from Kerala and their counterparts from different parts of the world’. “This collaboration will prove beneficial to both tourism and artists from the state. This comes as a huge recognition to RT initiative of Kerala, which has made a deep impression internationally,” said Surendran.
“This will serve as a launch pad for Kerala Tourism to make further leaps by attracting tourists in greater numbers from all over the world in general and the travel-loving people of Europe in particular,” the minister added.
Boyce had also made a visit to Kerala, as a state guest, to meet the minister and senior officials to firm up the proposal. She undertook an extensive tour of the state, along with state RT mission coordinator K Rupesh Kumar, and her itinerary included cultural and heritage hubs across the state including Kasaragod, Kochi and Vaikom.
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