Baby-formula maker Bubs Australia is up 16.7 per cent to 70 cents this morning after announcing a joint venture with a Chinese-listed company to market and distribute its formula and organic baby food in China. Bubs has signed a memorandum of understanding with Beingmate Baby & Child Food Co, which has 30,000 stores.
"Under the proposed Joint Venture, Bubs will supply infant formula and organic baby food products to Beingmate's distribution network...[and] will finalise a sales and marketing plan to cover both Bubs Organic baby food range which is sold in around 500 stores in China, and Bubs infant formula which is currently sold into China via various cross-border e-Commerce and Online to Offline platforms".