Pune-headquartered tech firm 18th Parallel has built a homegrown software solution for Android set-top boxes (STB) that can provide consumers a unified experience across cable and overthe-top (OTT) entertainment platforms.
Nishith Shah, CEO of 18th Parallel, told ET that the firm has tied up with
Siti Cable and the rollout of the new smart STBs would happen over the next quarter.
“OTT on television will be huge in 2019-2020. We already see that with the increase in
smart TV and
Amazon Fire TV stick sales. We’ve created a software platform that allows consumers to watch both cable channels and OTT content using a smart
set-top box,” said Shah.
The software would provide a unified experience for the consumer across multiple fronts – content discovery, single sign-in, subscription and billing.