Amazon and Flipkart didn’t stint on advertising in 2018, with a combined expenditure of Rs 2,373 crore. That was more than what Procter & Gamble (P&G), Reckitt Benckiser and Godrej — among the country’s top 10 advertisers — spent in total. Hindustan Unilever was still the number one though, raising its ad spend 11% to Rs 3,300 crore, according to a report by Magna, IPG Mediabrands’ market intelligence division, reports ET.
Amazon stepped up advertising by 20% and Flipkart by 29%. P&G, Godrej and Reckitt Benckiser spent a total Rs 2,053 crore.
The top 10 advertisers spent more than Rs 10,000 crore all told. Of them, four were FMCG firms, while one each were from the auto, tech and telecom industries. Patanjali Ayurved and Maruti Suzuki dropped out of the top 10, while Google and Vivo Mobiles entered the list.
