Mumbai: American burger chain Johnny Rockets is re-entering India through a franchise agreement with FranGlobal, nearly a year after the retrothemed diner shuttered its stores due to inadequate support for its growth plan.The California-based company had opened its first India outlet in Delhi in 2013 through franchisee firm Prime Gourmet. It expanded to six outlets but couldn’t take it further. Fred Joosten, senior vice-president for the company’s international business, told ET it was because Prime Gourmet did not have the infrastructure to support its growth plans.
Over the last five years, about half a dozen burger chains including Carl’s Jr, Fatburger, Burger King, Wendy’s and Barcelos have set up outlets, but McDonald's remains the biggest chain and almost synonymous with burgers in the country.