Marico has appointed Jack in the Box Worldwide to handle the digital creative duties for its botanical hair tonic, True Roots. 

 

The agency will be responsible for building the brand's presence across multiple digital platforms. 

 

Kaizad Pardiwalla, president and COO, The 120 Media Collective, said, “It’s a privilege for anyone to be able to work on the launch of a breakthrough innovation and we are thrilled that we’ve been entrusted with this opportunity by Marico. The True Roots team is as passionate about digital as we are and together, we have created content that we believe will deliver significant business impact for the brand.”