Published on : Tuesday, March 5, 2019
“Tourism WA last year developed a Two-Year Action Plan, in consultation with the tourism industry. We are just over half-way through the plan, which runs until the end of 2019,” Mr Harding said.
“Good progress has been made, with some encouraging outcomes, including a 22 per cent growth in holiday visitors from the East Coast, executing a highly successful AFL marketing strategy, securing direct flights between Tokyo and Perth with ANA, and locking in a number of big visitation events.”
Mr Harding stated that as 150,000 extra people visited WA over the previous years, Tourism WA would carry on aiming to attract more people along with increasing spend and regional dispersal via Road Trips and similar campaigns.
“The immediate focus is on tactical campaigns with airlines and agents to drive visitation,” he said.
“This year Tourism WA has 20 tactical campaigns running on the East Coast and a further 83 in our international markets. Consultation has commenced on more clearly defining WA’s narrative, which will redefine all of Tourism WA’s future marketing, inform the new home-grown event, and will be the basis for developing the State’s longer term tourism strategy beyond 2020.”
Mr Carr said that events would simultaneously play an important role in attracting visitors in 2019.
“This year Western Australia will host three of Tourism Australia’s top trade events – ATE, Corroboree and Dreamtime. These events will bring some of the most influential members of the world’s travel industry to the State and we want them to leave with great knowledge of what WA offers visitors, and a passion for the destination,” he said.
Tags: Tourism WA