The once ailing Saregama is getting its mojo back. Bolstered by Carvaan, a portable digital audio player that turned out to be a disruptor, the company has chalked out an aggressive growth path.
In an interview with Avishek Rakshit and Ishita Ayan Dutt, Sanjiv Goenka, chairman of RP-Sanjiv Goenka Group, talks about a road map, which includes taking Carvaan to the next level, launching more films on OTT platforms and getting back into Hindi film music production after a decade. Edited excerpts: WARC has declared Carvaan as the most effective campaign in the world. How did you come up ...
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