Emily Weiss’s Glossier Play Will Be First in a Series of Brand Offshoots
Five years after founding beauty brand Glossier, CEO Emily Weiss launches its first spinoff—a color cosmetics line inspired by ’70s nostalgia and school supplies. She talks to WSJ. Magazine about the advantage she says she has over big beauty companies
Beauty brand Glossier doesn’t love basic black—even its darkest eyeliner, an ebony brown, is noncommittally known as Brack—but as of March 4, it’s embracing the rest of the rainbow.
Glossier Play, officially unveiled today, is the company’s first spinoff brand in its nearly five-year run, as well as CEO and founder Emily Weiss’s first major effort in the color-cosmetic market, the selfie-friendly subset of beauty that has powered Kylie Jenner’s Kylie Cosmetics and Rihanna’s Fenty Beauty to turbocharged growth. Whereas Glossier’s...
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