Published on : Monday, March 4, 2019
The posters highlighted an attractive, eight-day holiday to Ireland and were seen by millions of German shoppers – reminding them why they should put Ireland on their holiday wish-list for 2019.
“We were delighted to partner with Lidl, to highlight the island of Ireland to prospective holidaymakers in Germany,” said Finola O’Mahony, Tourism Ireland’s Head of Europe. “2018 was the eighth consecutive year of growth for German visitor numbers to the island of Ireland. Tourism Ireland is rolling out an extensive and targeted programme of activity again in 2019 – to keep the momentum going and build on that growth. Co-operative campaigns with partners, like this one with Lidl, are an important element of that programme, to boost travel to Ireland in 2019.”
Source:- Tourism Ireland
Tags: Tourism Ireland