It could be a fashion retailer packing up a box of outfits or accessories every month or a big grocery brand sending out a batch of monthly essentials—whatever the form or content, boxes are in.
As millennials hunt for personalised, experience-driven consumption, brands are clambering on to the trend, looking for a way into their shopping lists and hoping to lock in their loyalty. A clutch of home grown brands such as Stylecracker (fashion), Fab Bag (beauty), The Big Book Box (books) and PaperGang (stationery), Bokksu (premium Japanese snacks and teas) among others have ...
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