Grocers Brace for Another Blow From Amazon
E-commerce giant already has pushed grocers to focus on delivery and pricing. Now it takes aim at stores’ profitable beauty aisle
Rapidly changing ideas about what’s healthy are causing strong headwinds for supermarkets. WSJ’s Ken Brown breaks down 3 things they’re doing right. Photo: Getty Images.
Amazon.com Inc. has challenged grocers by pushing them to lower prices and expand their delivery options. Now the company’s latest plans threaten to steal sales of some of the industry’s more profitable products.
The e-commerce giant plans to launch urban grocery stores that could offer a spectrum of goods that includes beauty products alongside food, The Wall Street Journal has reported. Beauty products represent a small portion of supermarket sales but tend to offer higher profits than more traditional items.
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