BE Exclusive: Kaleido Awards 2019: MSL named Agency of the Year

It was a night of merry and celebrations as Kaleido Awards celebrated the contributions of corporate communication and PR professionals. The awards, which was organised by Times Internet, was held in Delhi on Friday.


While MSL bagged the Agency of the Year (Large) and SPAG won Agency of the Year (mid-sized), Rishitu Amarnani from Creation: Open Minds won Gold in Young Achiever Award and Eshant Arora from Value 360 Communications won Silver. 80dB Communications was awarded Silver in the Emerging Agency of the Year while Creation: Open Minds’ Castrol Truck Asana campaign took home the Campaign of the Year award.

As for communications team, TVS Motor Company secured the premium position and was awarded Gold in the Communication Team of the Year award, followed by BARC India and Schneider Electric India bagging Silver and Bronze respectively.

Awards at a glance

Best Use of Content: Recognising the most effective use of content, this category focuses on objectives, strategy, method deployed, distribution, audience retention across mediums.

Campaign Name	Name of the Company	Medal
Castrol Truck Aasana	Entry by- Creation: Open Minds Creative Partner- Ogilvy Media Partner- Mindshare and Zee Group	Gold
The launch of iconic IKEA in India	Six Degrees BCW	Silver
FGILI #KalKiTayyari	MSL India	Bronze

Best Use of Media: This category is for the campaign which made use of with media, including TV, print, radio, outdoor, digital in the most clever, impactful and innovative way.

Campaign Name	Name of the Company	Medal
adidas changing the perception of Kashmir	Kaizzen & PR Pundit	Gold
Nickelodeon Together for Good Campaign	Viacom18 Media Pvt Ltd	Silver
Rugby World Cup 2019 Trophy Tour: Webb Ellis Cup inspires India	Hill+Knowlton Strategies India	Bronze

Best Use of Digital/Social Media: Recognises a campaign which has been most impactful across digital/social media platforms.

Campaign Name	Name of the Company	Medal
Just 2 minutes!	Yorke Communications Pvt. Ltd - APEPDCL	Gold
Cipla: AKIB ‘Yes Mom’	20:20 MSL	Silver
#IWillDriveYouHome	ICICI Lombard General Insurance Company Limited	Bronze

Best Use of Influencers: Recognises a campaign that has successfully used influencers while ensuring authenticity and credibility.

Campaign Name	Name of the Company	Medal
Blue Planet II	SONY BBC EARTH	Gold
Hack Se Lado	HDFC ERGO & Weber Shandwick	Silver
Cartons Le Aao, Classroom Banao	Tetra Pak India & Dentsu Webchutney	Bronze

Best Campaign in Not-For-Profit: Recognises a campaign designed to drive awareness of an issue with important societal implications by a not-for-profit organisation.

Campaign Name	Name of the Company	Medal
Wings for our Girls	Mahindra Group & Adfactors PR	Gold
Saving India's Cinematic Heritage	Viacom18 Media Pvt. Ltd.	Silver
Dell Anti Rote Day 2018	Dell India	Bronze

Best Campaign in Public/Govt Sector: Recognises a campaign designed to promote matters of public policy, legislation or regulation.

Campaign Name	Name of the Company	Medal
EDB Mauritius	MSL India	Gold
A government awakening on GST	UrbanClap & Value 360 Communications	Silver
Hawa Badlo Campaign	GAIL (India) Limited	Bronze

Best Campaign in Corporate Social Responsibility: Recognises a campaign designed to drive awareness of societal issues and the positive influence they have had on the society at large.

Campaign Name	Name of the Company	Medal
Wings for our girls	Mahindra Group & Adfactors PR	Gold
Cartons Le Aao, Classroom Banao	Tetra Pak India & Dentsu Webchutney	Silver
#BachchePoliceBulayenge	Cartoon Network India	Bronze

Best Surrogate Communication of the Year: Recognises a campaign which uses surrogate communication.

Campaign Name	Name of the Company	Medal
Bacardi House Party Sessions	MSL India	Silver

Best Regional Communication Campaign: Recognises a native language campaign targeted at people in certain geographies.

Campaign Name	Name of the Company	Medal
Kumbh 2019	ADG Online	Gold
Google Maps Multi-city Roadshows	Six Degrees BCW	Silver

Best Internal Communication Campaign: Recognises a campaign that engaged stakeholders within an organisation to promote corporate objectives, whether in the public or the private sector.

Campaign Name	Name of the Company	Medal
Innoventia by Cipla	SoCheers InfoTech Pvt Ltd.	Gold
TCS 'Billion Steps Challenge'	Tata Consultancy Services	Silver
Innovation Week - Fail Fast Fail Forward	Viacom18 Media Pvt. Ltd.	Bronze

Best Reputation/Crisis Management Campaign: Recognises a campaign which managed and helped a brand navigate out of a sticky/complicated/negative situation.

Campaign Name	Name of the Company	Medal
Rescuing crypto-currency from India’s biggest financial crisis	Koinex & Value 360 Communications	Gold
EDB Mauritius	MSL India	Silver
The Viral Truth - As Pure As a Blessing	Madison Public Relations & ITC Ltd. - Foods Division	Bronze

INDUSTRY AWARDS

Best Campaign in BFSI: Includes banking firms, payment banks and financial assistance providers such as lending and insurance firms

Campaign Name	Name of the Company	Medal
Hack Se Lado	HDFC ERGO & Weber Shandwick	Gold
A Consumer Education Initiative to Dispel myths around ULIPs	Policybazaar.com	Silver
FGILI #KalKiTayyari	MSL India	Bronze

Best Campaign in Automotive & Transport Industry: Includes two-wheelers, three-wheelers and four-wheelers ranging from mini, hatchback to utility vehicles, light/medium/heavy commercial vehicles, manufacturers of auto spare parts across various categories of vehicles, tyre manufacturers, heavy industrial vehicles such as earth movers.

Campaign Name	Name of the Company	Medal
A Premium and Sporting Hero	Hero MotoCorp Ltd	Gold
Reminding India the need to return to the Bicycle Era	Mobycy & Value 360 Communications	Silver
Inspiring Aspiration with TVS Apache	Hero MotoCorp Ltd	Bronze

Best Campaign in Consumer Products: Includes FMCG companies, including soap, shampoo, detergent, toothpaste, besides ready-to-eat foods, beverage such as sparkling drinks, non-aerated drinks, juices, dairy-based drinks.

Campaign Name	Name of the Company	Medal
He looks Too Yumm!	Too Yumm! | Mullen Lintas	Gold
Celebrating 70 years in India	Mondelez India Foods Private Limited	Bronze

Best Campaign in Fashion, Beauty & Lifestyle: Includes fashion brands in the space of apparel, besides make-up and beauty brands, lifestyle products such as watches, belts, shoes

Campaign Name	Name of the Company	Medal
aLL- The Plus Size Store	Marching Ants Advertising Pvt. Ltd.	Gold
Jo Malone London - India Inspired Fragrance	PR Pundit	Silver
adidas Originals Pharrell Williams HU HOLI	PR Pundit	Bronze

Best Campaign in Travel & Tourism: Includes hotels, airlines, tourism boards

Campaign Name	Name of the Company	Medal
The Blind Faith Upgrade	Isobar India & Hotel Ramada	Silver
Launch of RADA – India’s first robot for air travellers	Vistara	Bronze

Best Campaign in Media & Entertainment: Includes film production firms, web-series makers, broadcasters, record labels, artists, celebrities, sports teams/leagues, video game creators

Campaign Name	Name of the Company	Medal
#BachchePoliceBulayenge	Cartoon Network India	Gold
Sui Dhaaga Made In India Logo	Yash Raj Films	Silver
Blue Planet II - Indian TV Premiere	SONY BBC EARTH	Bronze

Best Campaign in Retail & E-commerce: Includes retail outlets and e-commerce players selling consumer products

Campaign Name	Name of the Company	Medal
The launch of iconic IKEA in India	Six Degrees BCW	Gold

Best Campaign in Consumer Health & Fitness: Includes consumer healthcare companies, healthcare providers, medical technology firms, healthcare equipment manufacturers, pharmaceutical companies

Campaign Name	Name of the Company	Medal
#ZiddiHoonMain	MuscleBlaze	Gold
Lilly India’s entry into Rheumatoid Arthritis	Eli Lilly and Company (India) Pvt. Ltd	Silver
Max Bupa GoActive	Max Bupa Health Insurance	Silver

Best Campaign in Industrial Goods & Services: Includes real-estate firms, engineering firms, manufacturers of engineering goods, cement producing firms, chemical and fertilizer brands, companies manufacturing metals, mining firms, manufacturers of packaging materials, manufacturers of paper/wood/glass/plastic products, tiles manufacturers, marble sellers, manufacturers of steel & steel products

Campaign Name	Name of the Company	Medal
When Jailbirds Sang by Godrej Locks	Godrej Locking Solutions & Systems	Bronze

Best Campaign in Consumer/Personal Tech: Includes consumer apps such as online cab aggregators, edu-tech, food-tech, fin-tech, online car selling/comparison platforms

Campaign Name	Name of the Company	Medal
Microsoft Windows Crash Crush Campaign	Guage Advertising	Silver
Realizing India's e-commerce dream with technology!	Shopmatic & Value 360 Communications	Bronze

Best Campaign in Enterprise Tech (B2B): Includes software service and software providers, technology enablers, IT support providers

Campaign Name	Name of the Company	Medal
Cloud telephony- wings for startups to fly (SolutionsInfini)	Media Mantra	Gold
TechMNxt Communication Campaign	Tech Mahindra	Silver

Best Campaign in Sports: Includes sports goods manufacturers, athletic and gym wear manufacturers, fitness centres

Campaign Name	Name of the Company	Medal
adidas changing the perception of Kashmir	Kaizzen & PR Pundit	Gold
It's On You	Isobar India & adidas India	Silver
Bruises Can Be Good	Isobar India & Reebok India	Bronze

Best Campaign in Hotels & Restaurants: Includes hotel and restaurant chains

Campaign Name	Name of the Company	Medal
The Blind Faith Upgrade	Isobar India & Hotel Ramada	Gold
Ode to the Last Maharaja - Narendra Bhawan Bikaner	PR Pundit	Silver

Best Campaign in Consumer Electronics: Includes electrical home appliances, large electronic gadgets

Campaign Name	Name of the Company	Medal
Microsoft Windows Crash Crush Campaign	Gauge Advertising	Silver
Dell PC Literacy Days	Dell India	Bronze

Best Campaign in Interior Decorations & Home Furniture: Includes household products such as furniture, interior accessories, homewares including cookware, tableware

Campaign Name	Name of the Company	Medal
The launch of iconic IKEA in India	Six Degrees BCW	Gold
India needs to Sleep@10	Godrej Interio	Bronze

Best Campaign in Luxury: Includes luxury goods such as jewellery, perfume, premium food and drink (may include wine, beer, spirits), fashion, artisans

Campaign Name	Name of the Company	Medal
Jo Malone London - India Inspired Fragrance	PR Pundit	Gold

Best Campaign in Education: Includes schools, colleges, universities, museums, art galleries, performing arts venues, startups providing online education

Campaign Name	Name of the Company	Medal
Study in India - Diversify Learn Rise	SoCheers InfoTech Pvt Ltd.	Silver

Best Campaign in Energy (Power / Oil & Gas / Renewables etc): Includes energy/power firms, oil & gas companies, renewable energy firms

Campaign Name	Name of the Company	Medal
Castrol Truck Aasana	Entry by- Creation: Open Minds Creative Partner- Ogilvy Media Partner- Mindshare and Zee Group	Gold
‘Be Green’ Customer Campaign	The Tata Power Company Ltd	Silver

Best Campaign in Agriculture & Agri-tech: Includes producers of agricultural goods/equipments, seed/pesticide/herbicide producers, startups in agriculture

Campaign Name	Name of the Company	Medal
Saving traditional crop of India (IIHA)	Media Mantra	Silver
Integrated Mahadhan Smartek Launch	Smartchem Technologies Ltd	Bronze