In this segment, we look at business-themed documentaries, biopics,podcasts and TedTalks that are worth your time in the weekend.
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And that’s where Reddit’s voting system came into action as one of the names which was thrown around happened to Mr Splashy Pants. Reddit went ahead and changed their logo to support the cause, just because it was cool to do so. And so the meme, which started off with a 5 per cent vote, ended up with a 70 per cent vote at the end of the voting phase. People had turned the initiative into a real world movement with signs being put up in the real world.
As a result, Ohanian tells us, “Greenpeace created an entire marketing campaign around it – Mister Splashy Pants shirts and pins, an e-card so you could send your friend a dancing Splashy. But even more important, they accomplished their mission. The Japanese government called off their whaling expedition. Mission accomplished.”
According to Ohanian, the best thing about the internet is the way it gives all of us a level playing field. Being genuine and upfront about a campaign are great start points. And above all, it’s actually a good thing to not take oneself so seriously. “One of the great lessons Greenpeace learned is that it’s OK to lose control. You can do well online. But no longer is the message coming from just the top down. If you want to succeed you’ve got to be OK to lose control,” he says, signing off.
SOURCE:ed.com/talks/alexis_ohanian_how_to_make_a_splash_in_social_media?
SYNOPSIS: Alexis Ohanian is the Co-Founder and Executive Chairman of Reddit, a social-voting news website with geek allegiances, a small-town feel and a penchant for lighting up the memes your friends IM you about next week.
QUOTEWORTHY: In a funny, rapid-fire, 4 minutes, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale’s rise to web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age.
For anyone fixated with the notion that being a control freak might be the only way to get things done your way, Alexis Ohanian’s Ted Talk could turn out to be an eye opener of sorts. The Co-Founder of Reddit, a social voting news website, delivers a crisp four-minute speech on how Greenpeace let the Internet do its bidding with one of its anti-whaling campaigns.
Ohanian tells the audiences, “The whales were getting killed; they wanted to put an end to it. One of the ways they wanted to do it was to put a tracking chip inside one of the whales. But to personify the movement, they wanted to name it.”
And that’s where Reddit’s voting system came into action as one of the names which was thrown around happened to Mr Splashy Pants. Reddit went ahead and changed their logo to support the cause, just because it was cool to do so. And so the meme, which started off with a 5 per cent vote, ended up with a 70 per cent vote at the end of the voting phase. People had turned the initiative into a real world movement with signs being put up in the real world.
As a result, Ohanian tells us, “Greenpeace created an entire marketing campaign around it – Mister Splashy Pants shirts and pins, an e-card so you could send your friend a dancing Splashy. But even more important, they accomplished their mission. The Japanese government called off their whaling expedition. Mission accomplished.”
According to Ohanian, the best thing about the internet is the way it gives all of us a level playing field. Being genuine and upfront about a campaign are great start points. And above all, it’s actually a good thing to not take oneself so seriously. “One of the great lessons Greenpeace learned is that it’s OK to lose control. You can do well online. But no longer is the message coming from just the top down. If you want to succeed you’ve got to be OK to lose control,” he says, signing off.
TED TALK CORNER
SOURCE:ed.com/talks/alexis_ohanian_how_to_make_a_splash_in_social_media?
SYNOPSIS: Alexis Ohanian is the Co-Founder and Executive Chairman of Reddit, a social-voting news website with geek allegiances, a small-town feel and a penchant for lighting up the memes your friends IM you about next week.
QUOTEWORTHY: In a funny, rapid-fire, 4 minutes, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale’s rise to web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age.