Banning advertisements on footpaths, roads, medians, green zone, landscaped area and trees which form part of the Right of Way (RoW), within 10 m from the edge of RoW, and on heritage structures and locations which obstruct the view has been recommended in the Outdoor Advertising Policy that awaits the State government’s nod.
A contingency fund has been mooted for compensating the victims in case of any unforeseen incident occurring due to the installation of outdoor advertisements. The security deposit received from advertising agencies will be the prime source of the fund to be maintained by the district-level Outdoor Advertisement Committee.
In city limits, advertisements will not be allowed within 2.5 m to 7.5 m from the RoW.
Temporary fasteners such as rope, twine and thread will not be allowed for installing advertisements.
Display or projection of light on to the public space from footpath or edge of road and use of sound should be banned.
Not on posts
No advertisements will be allowed in posts and poles or other structures of utility agencies like the KSEB and BSNL.
Advertisements cannot be merged with traffic signs, signals, utility structures and street furniture even if they are being paid by a private firm/entity.
All permanent structures are to be certified by a structural engineer.
Outdoor advertisements would be allowed only on straight stretches and 50 m away from intersections, curves, side access roads, traffic signs and signals.
Shops and business establishments can display boards not exceeding the frontage height and width of the building to give their name, registration, licence, floor and contact number.
Mobile adverts
Advertisements on mobile platforms will be allowed only at non-peak hours from 11.30 a.m. to 2.30 p.m and from 8.30 p.m. to 7 a.m.
The vehicles should be parked 10 metre away from the main road edge and 4 metre in city in straight stretch and should not be illuminated or should not use sound.
The advertisement should be allowed only for a maximum of five years and should be removed within five working days.
The National Transportation Planning and Research Centre (Natpac) was tasked to prepare the policy following the menace created by hoardings and arches.