Published on : Friday, March 1, 2019
The schedule includes a B2B event in each city, with an interactive presentation showcasing the island of Ireland – giving the participating Irish companies a platform to promote and sell their products and services to the key American decision-makers in attendance. It includes opportunities for networking with travel and lifestyle journalists and influencers. Tourism Ireland also introduced its new campaign, Fill Your Heart With Ireland, to the travel professionals in each city.
Tourism Ireland has prioritised North America, as a market which offers a strong return on investment, in terms of holiday visitors and expenditure. In 2019, Tourism Ireland aims to surpass the record-breaking performance of 2018 and to grow revenue from North American visitors by +8% i.e. €1.99 billion generated by 2.17 million visitors (+6%).
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Our ‘Fill your heart with Ireland’ sales mission this week provides an excellent platform to highlight the many things to see and do and all that is new and exciting for a vacation on the island of Ireland.
“In 2018, we welcomed a record 2 million North American visitors to the island of Ireland. Looking to the year ahead, we are confident that our strategy – combined with more airline seats than ever before from the US, a strong dollar, as well as the strength and competitiveness of the vacation experience right around the island of Ireland – will deliver further growth. We look forward to continuing to work with our travel partners, to ensure that our US visitors enjoy a unique and memorable vacation and receive the very best of Irish welcomes.”
Similar events will take place in Chicago, Boston and Dallas, in April; and on the west coast of the US in late 2019.
Source:- Tourism Ireland
Tags: Tourism Ireland