Top Australian model Samantha Harris will front new tourism campaign to lure holidaymakers back to Queensland's cyclone-hit regions
- Australian model Samantha Harris is starting in a new tourism campaign
- The campaign features locations from across tropical north Queensland
- The 'Feel Grounded' campaign aims to get stressed Aussies back to nature
Recent floods have left parts of Queensland devastated but a new advertising campaign starring a top model hopes to bring tourists back to the region.
The Tourism North Queensland campaign features Samantha Harris in locations such as Vlassof Cay, Mossman Gorge, the Atherton Tablelands, Fitzroy and Dunk Islands.
Ms Harris said she was happy to be a part of 'Feel Grounded', which focuses on removing people from stress and helping them get back to nature.
Samantha Harris on Palm Cove in Cairns for the Queensland 'Feel Grounded' campaign
Harris also travelled to Davies Creek in Atherton Tablelands as apart of her tour of Northern Queensland
'It was incredible to be invited to Tropical North Queensland to explore the destination – we were literally chasing waterfalls,' Harris said.
'I totally connected with the feel grounded concept – it's exactly what you feel from the minute you touch down in Tropical North Queensland – that feeling of letting all your stress and worry go.
'If you’re feeling stressed or need to get back to nature, put Tropical North Queensland on the list for a long weekend away – I promise you will come back re-energised and re-inspired.'
According to the Tourism North Queensland over 4.9million Australians are affected by stress, with a lack of sleep and work pressure largely to blame.
Vlasoff Sand Cay in Cairns is one of several famous beaches the region is known for, attracting thousands of tourist from around the world every year
Tropical region of Queensland is famous for its humid and summer like weather, Harris is pictured here at Thala Beach in Port Douglas
Samantha Harris, 28, is one Australia's most famous models and one of few Aboriginal models to gain international attention, pictured here at Heart Of Cape Tribulation in the Daintree Rainforest
Chief Executive Officer of the campaign Pip Close said the campaign was all about demonstrating to travellers that Tropical North Queensland will benefit them.
'With wellness a priority for many Australians in 2019, Tropical North Queensland is the place where they can feel grounded with incredible locations for hiking, biking, swimming, diving and yoga.
'Tropical North Queensland is all about taking time out with incredible experiences set against nature,' said Close.
The campaign will be seen through print advertising as well as TV ads in 2019.
The Aboriginal model is pictured here at Nudey Beach on Fitzroy Island
