What Interior Designers Hate to See on Instagram
Too much social-media love can shorten a design trend’s life cycle. Here, pros share which looks have been victims of their own success—and how to avoid getting stuck with one
INTERIOR DESIGN concepts, once disseminated sluggishly via coffee table books and glossy magazine spreads, now zip around the world thanks to the chic multitudes who feed photo-friendly platforms like Instagram and Pinterest. On the latter, only food, crafts and women’s fashion compete with home décor for clickability and fascination.
The downside: Social media has also seen many décor trends flame out prematurely. The explosion of posts inspires people to adopt the trend in their homes, only to find their acquisitions are...