Traditionally, the Kingdom of Saudi Arabia has not been a first-choice holiday destination. The kingdom has a deeply conservative, patriarchal and orthodox Islamic culture that is prohibitive to many potential travellers.
That is all about to change, as the Kingdom, under the direction of the increasingly influential Crown Prince Mohammad Bin Salman Al Saud, proceeds along its journey of economic and social reform and modernisation outlined in what is called Vision 2030.
One of the major drivers in the envisioned new economy will be the tourism industry. Historic sites such as the centuries-old Mada'in Saleh, home to sandstone tombs of the same civilisation which built the Jordanian city of Petra are being developed and tourist infrastructure is being set up in preparation for the eventual influx of visitors.
This video is about one of those areas - the Al-Ula governorate in Saudi Arabia is an area packed with prehistoric sites and landmarks.
Check out the above video to see more and to see what you can expect from a trip to the Kingdom of Saudi Arabia.
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