Indra Kumar's money chasing laugh-riot Total Dhamaal is raking in the moolah for real. The film has managed to collect Rs 62.40 crore within three days of its release. According to trade analyst Taran Adarsh, a major section of the film's success could be attributed to its strong "word of mouth" publicity.

In his tweet, Taran said that the film has earned Rs 25.50 crore on Sunday alone.

#TotalDhamaal hits the ball out of the park... Swims past ₹ 60 cr... Word of mouth came into play on Day 1 itself... Terrific in mass circuits... Big growth at metros/plexes [Day 2 and 3]... Fri 16.50 cr, Sat 20.40 cr, Sun 25.50 cr. Total: ₹ 62.40 cr. India biz. 👍👍👍

— taran adarsh (@taran_adarsh) February 25, 2019

But the film has to do good business beyond the first weekend in order to be called a hit.

#TotalDhamaal day-wise growth...
Sat [vis-à-vis Fri]: 23.64%
Sun [vis-à-vis Sat]: 25%
Well begun is half done... #TotalDhamaal passes preliminary test [weekend] with distinction marks... Day 4 [Mon] is a litmus test... Needs to maintain the rhythm to emerge a Hit.

— taran adarsh (@taran_adarsh) February 25, 2019

Not just that, in another tweet Taran stated that Total Dhamaal is Ajay Devgn's "biggest non-holiday opener so far." Ajay's Singham Returns and Golmaal Again were also big hits, both the films were holiday releases.

Ajay Devgn has every reason to celebrate... #TotalDhamaal is his biggest *non-holiday* opener [opening weekend]... In the past, #SinghamReturns and #GolmaalAgain had amassed massive numbers, but both opened on big holidays... Data follows...

— taran adarsh (@taran_adarsh) February 25, 2019

Singham Returns was an Independence Day release and the 2017 film Golmaal Again had opened in theaters on Diwali.

Ajay Devgn versus Ajay Devgn...
Note: 3-day opening weekend biz.
2014: #SinghamReturns ₹ 77.69 cr / #IndependenceDay release
2017: #GolmaalAgain ₹ 87.60 cr / #Diwali release
2019: #TotalDhamaal ₹ 62.40 cr / non-holiday release
India biz.

— taran adarsh (@taran_adarsh) February 25, 2019

Total Dhamaal is the third installment in the Dhamaal series. The film also features Riteish Deshmukh, Arshad Warsi and Jaaved Jaaferi, while Ajay Devgn, Anil Kapoor, Madhuri Dixit, Boman Irani and Esha Gupta are the new additions to the series.

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