Microsoft’s Hype Strategy for HoloLens Is to Avoid It
As tech giants race to dominate the field, the company’s plan is to focus on work, not play
Visionaries behind augmented-reality headsets have promised gee-whiz futures where wearers can zip holograms away with a flick of the wrist and battle digital baddies amassing around workplace cubicles.
Microsoft Corp. is selling much less flash.
Chief Executive Satya Nadella was in Barcelona at Mobile World Congress, the telecom industry’s...