Horra Luxury, co-promoted by PB Global president Anant Berlia, is planning to expand its offline presence in south and east India, a top executive said.
PB Global is a diversified business conglomerate founded 80 years ago and has interests in chemicals, telecom and fashion businesses, among others.
Horra, an affordable luxury brand which started off as an online retail store, is gradually going offline with the company opening more brick and mortar stores.
The company said it had already established retail presence in the north and western parts of India.
Having covered the metros, “we will be opening stores in two or three more cities in the coming fiscal. We have plans to open four premium new exclusive outlets in key markets. At the same time, our online sales are also growing,” said Anant Berlia, president PB Global and co-founder Horra.
“Though we have opened a number of stores in the west and north, we are now planning to expand to east and south India,”he added.
Horra deals with watches, wallets, clutches, pouches, totes and backpacks and targets both men and women.
“Horra was born of my passion for edgy fashion and was launched with a view to set the trends across the country with our fresh new concepts, innovative and functional designs. Our vision is to see Horra become one of the most preferred lifestyle brands in India, expanding to 300 counters in the next fiscal year,” he said
“We are witnessing triple-digit growth year-on-year and will support the growth plans through internal resources,” Mr. Berlia said.