Keeping Chanel on Top in the Post-Lagerfeld Era
Can the French luxury house continue to play hardball with retailers without its longtime designer?
Bergdorf Goodman did something unusual for Chanel in 2016, agreeing to devote a window at its Fifth Avenue store for the foreseeable future to the French brand’s jewelry.
Fashion executives were agog that one of the most exclusive stores in the world would give up control of prime space. The arrangement, which coincided with the opening of a Chanel jewelry shop inside the department store, is a testament to the power of the fashion house under Karl Lagerfeld.
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