Published on : Friday, February 22, 2019
Its director of sales and marketing Thila Munusamy stated that as domestic tourists comprise the biggest segment of its visitors, the group expects to make the most of foreign markets.
“We see great potential growth in India as there are many Indian tourists arriving in Malaysia. They are familiar with areas like the Klang Valley, Penang and Langkawi, but not so much of Johor.”
“So, we are creating programmes to tap into new markets like India and the Middle East which we see as potential growth markets for us,” she highlighted yesterday at a media briefing in Kuala Lumpur.
Thila said the second-largest visitor market of the resort after Malaysia is Singapore because of its close proximity to Iskandar Puteri, Johor, where Legoland Malaysia is based.
China is in the third place, which she said has seen “very good growth”.
For the resort, other top markets are Indonesia, Australia, Taiwan, Thailand, the Philippines and South Korea.
The resort, at present houses a Legoland Theme Park, Legoland Water Park and Legoland Hotel, will also be introducing Sea Life Malaysia by April this year, in a bid to improve tourism in Johor.
The interactive aquarium, which is situated close to the resort and the hotel, will have 13,000 marine lives from 120 species with unique Lego elements.
To boost the tourism further, the resort has also launched annual passes for the theme park, water park and Sea Life Malaysia.
“The new annual pass programme allows guests to enjoy our resort all year round, which in turn drives repeat visitation to Johor, supporting the state’s vision to become a high-value regional tourism destination by 2023,” Legoland Malaysia GM Kurt Stocks said.
Tags: Legoland Malaysia