Published on : Thursday, February 21, 2019
Introduced on Wednesday by Marketing Greece, a private marketing company for Greek tourism, the campaign was initiated with its new video, presented to a jam-packed audience at the Megaron Concert Hall in Athens by the company’s CEO, Ioanna Dretta.
In the two-minute video, a series of images of Greece were seen and focuses on the hospitality of the locals who attract foreign travelers to the country to experience a Greek holiday, one that will have then saying… “Oh My Greece”.
And while “sun and sea”, are the main features of Greece, they are seen all through the video. The main aim of the campaign is to emphasize that Greece has more to offer as it endorses the uniqueness and the travel experience that can be lived by visitors.
“We want to enrich the visitor’s experience with even more details. There is always more Greece to see… A Greece that promises original, unique, authentic travel experiences,” Dretta said while presenting the campaign.
Marketing Greece’s CEO highlighted that the Greek tourism product may be an amalgamation of nature, culture, gastronomy, habits and lifestyle, but it also provides something more direct: the hospitality of the Greeks.
“We really need to understand how much we can offer through our hospitality and how much we are loved for it… Hospitality for our guests is not only perfect accommodation conditions… It is also the friendliness and smile of the locals,” she said.
Tags: Greek tourism