Atherton co-authored "Dangerous By Design 2019," a report by Smart Growth America issued last month that examined the spike in pedestrian fatalities over the past decade and urged policymakers to change how roadways are designed and funded, as well as the way their performance is measured.
While the number of vehicle occupant fatalities has decreased 6.1 percent since 2008, the number of pedestrian fatalities has increased 35 percent during the same time frame, according to federal figures. Pedestrian deaths reached 6,080 in 2016. They declined slightly in 2017 to 5,977, but remain near quarter-century highs.
"We're seeing vehicle miles traveled going up, and along with that, we're seeing more people getting struck and killed on the road, and our street design is definitely not keeping up," Atherton said. "We're continuing to build roads that are supposed to alleviate congestion, and they're not designed for pedestrians. … On top of that, we have more people displaced into suburbs that were never built to be walkable."
Herzberg's death captured attention because of the involvement of self-driving technology. She's the first pedestrian in the U.S. killed by a vehicle operating under automated control. But the broader circumstances surrounding her death are similar to countless other pedestrian crashes.
It occurred in the Sun Belt, where multilane, car-friendly roadways were built often after World War II. "Dangerous By Design" reports that 19 of the 20 most dangerous cities for pedestrians are in the southern third of the country. Detroit is the only northern city.
Arizona had the fourth-highest rate of pedestrian fatalities in the country, according to a separate report published by the Governors Highway Safety Association.
Shortly before 10 p.m. on March 18, 2018, Herzberg pushed a bicycle from a traffic median across the four northbound lanes of Mill Avenue in Tempe, when she was struck. The traffic island had paths that crisscrossed. But there were no crosswalks that corresponded with the paths. There were signs that warned pedestrians to use a crosswalk that was 360 feet away — but those signs faced the street.