First Cupra model with bespoke styling will make its debut at Geneva motor show
15 February 2019

Cupra will reveal its first standalone model, a coupé-SUV with bespoke styling, on February 22 ahead of this year’s Geneva motor show.

The Seat sister brand has released a single darkened teaser image of the rear of the concept car, showing a sculpted body that suggests the high-riding stance of a crossover with a sloping coupé-esque roof line. The machine also sports a distinctive LED light strip across the boot lid, which features both the Cupra logo and the brand name spelt out

The firm says the new machine, which will be shown in an online reveal exactly one year since the brand was launched, will take “the high-performance vehicle to the next level”, and will offer “a unique driving experience.”

Cupra brand boss Wayne Griffiths added that the concept car “is a synthesis of what Cupra stands for”. The firm hinted that the machine would showcase the future direction of the brand in terms of both design and technology.

The new model, rumoured to be called Terramar, will be the first from Cupra whose exterior design is a unique departure from Seat’s range, with the aim to help the brand distinguish itself from parent company Seat.

It adapts the bodystyle of the 20V20 concept seen at Geneva in 2015, but with a radically different look distinguishing the model from other, similar-sized Volkswagen Group SUVs.

It will be wider and lower than Cupra’s first model, the Ateca, featuring a sloping roofline, pronounced rear haunches and a front-end design that takes inspiration from the Tarraco large SUV.

Autocar understands that the new SUV won’t be totally new under the skin, and is likely to adopt the engine and running gear from the current Cupra Ateca. That means the familiar ‘EA888’ 2.0-litre turbocharged petrol engine, possibly with more than today’s 296bhp, mated to a variable four-wheel-drive system and seven-speed DSG gearbox.

Our Verdict

Cupra Ateca 2019 road test review - hero front

The first model from Seat's standalone performance brand is an unconventional launchpad with some pace and precision, but lacks the hallmarks of a great driver’s car

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Cupra may also look to alter the car’s chassis and suspension components beyond simple tuning revisions. The car appeared to sport a wider track in previous leaked shots, which would in theory improve body control.

The Terramar will play a major part in Cupra’s goal to establish its own identity away from Seat, with a new organisational structure now implemented.

The car maker plans to reach 30,000 sales per year in the next three to five years, while Cupra-specific staff will also be hired.

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Comments
6

1 February 2019

Really quite depressing. The car industry would be better focusing on genuine progress. An SUV coupe? More like a taller, heavier, pointlessly aggressive and generally worse Golf R.

What’s the point?

1 February 2019
Just a reskin of a golf R then.

Why did they need to be their own brand again?

1 February 2019

So you take a normal car, make it taller and call it an SUV, and then you lower it?

And while you are at it you call it a coupe despite really it just being a lowered tall hatchback.

Clearly i have missed something, i really dont get the niche they are aiming at

FM8

1 February 2019
artill wrote:

So you take a normal car, make it taller and call it an SUV, and then you lower it?

And while you are at it you call it a coupe despite really it just being a lowered tall hatchback.

Clearly i have missed something, i really dont get the niche they are aiming at

It's giving us what we don't need and making us want it as well. It's brilliant... the marketing that is... not the car, that's a bit of a turd.

1 February 2019
FM8 wrote:
artill wrote:

So you take a normal car, make it taller and call it an SUV, and then you lower it?

And while you are at it you call it a coupe despite really it just being a lowered tall hatchback.

Clearly i have missed something, i really dont get the niche they are aiming at

It's giving us what we don't need and making us want it as well. It's brilliant... the marketing that is... not the car, that's a bit of a turd.

 

Lot's of stuff around that we don't need, doesn't stop us wanting it and sometimes buying it. Many new ideas go on to be sales champions, eg Qashqai, so let's see how is does. Sometimes brilliant marketing also means we buy something we definately don't want, never mind need. 

2 February 2019
How exciting.

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