Published on : Thursday, February 14, 2019
The National Tourism Development Authority and Waterford City & County Council shared their vision and priorities for boosting the visitor experience on the Waterford Greenway. These include international promotion of the region as well as improving infrastructure, signage and interpretation along the Greenway. Another core focus will be on developing businesses’ capacity and customer service skills.
Fáilte Ireland is already working with businesses along the Waterford Greenway to enable them to target core overseas markets, increase the length of time visitors spend in the area, and extend the core tourism season for many operators.
Waterford Greenway, a 46km off-road cycling and walking trail from the Viking City of Waterford to the coastal town of Dungarvan, has proven to be a hit with domestic visitors and the focus is now on targeting international visitors and driving revenue to the region.