@HiHonorIndia

The launch of #HONORView20 pushed the brand to the top of this week’s brand index. Live-tweeting updates from the launch event, @HiHonorIndia provided users with real-time information and received a great response. The brand’s tweet urging people to watch the live webcast of the #HONORView20 to take screenshots of 8 #WorldsFirstTechnology from the launch to stand a chance to win the smartphone was well received by the phone’s fans. Tweeting a Video Website Card, the brand showcased the USPs of the latest smartphone in a dynamic video and simultaneously directed people to the landing page where they could purchase it. This video tweet triggered a lot of interest amongst fans and earned over 8K likes to emerge as the tweet with highest engagement.



@SamsungMobileIN

@SamsungMobileIN tweeted a video to highlight the various features of the Samsung Galaxy M20 like Infinity V Display, Ultra Wide Dual Rear Camera and succeeded in generating interest. This video tweet garnered almost 10K likes, securing the highest engagement. In order to showcase the features of the #GalaxyMSeries, the brand tweeted a series of humorous videos featuring two friends, one has a #GalaxyMSeries smartphone and the other has an unnamed brand’s smartphone. These relatable videos managed to strike a chord with fans and received over 4.8K likes each. @SamsungMobileIN’s tweets from the launch event of the #GalaxyMSeries also got a lot of traction.



@PrimeVideoIN

@PrimeVideoIN teased followers with various memes hinting at the launch of Kannada film KGF on the platform and earned significant engagement. For instance, the brand tweeted a video compilation of all the fan requests for KGF. The video got over 67K views. Taking the activity up ten notches for the launch of KGF, @PrimeVideoIN asked fans for 5000 RTs and ended up with 12.6K RTs, making it the tweet with highest engagement. Promoting its original series #FourMoreShotsPlease, the handle tweeted stills from the show accompanied by humorous, relatable captions that were well-liked by fans.



@GoogleIndia

Google aced the ‘We really really’ tweet format. It asked people why they keep asking Google Assistant to marry them and received a tremendous response from netizens. With close to 33K likes and 7.5K retweets, it became the tweet with highest engagement. To encourage people to invest in information before investing money, @GoogleIndia tweeted an informative video featuring a couple that uses the service to gain financial knowledge with #AnswersMadeEasy. The brand’s tweet celebrating the life of astronaut #KalpanaChawla was also appreciated by users on the platform.



@TheOfficialSBI

@TheOfficialSBI’s video tweet featuring nominees from the #YONOSBI20U20 campaign to award young achievers was an instant hit amongst users, as it garnered over 265K video views and 9.4K likes. The brand also tweeted updates from the #SBIGreenMarathon Chennai event, like octogenarian Colonel Janarthan Reddy’s marathon completion video. Through these tweets and videos @TheOfficialSBI tried to inspire fans to commit to the cause of protecting the environment.