It’s that day of the year to make the special one feel special, and what better way to do that than gifting that someone something special. Keeping with the Valentine’s Day spirit, jewellery stores in the city are offering exclusive V-day collections to cater to those who feel their love’s ‘worth its weight in gold.’
From gold rings with heart-shaped designs to stone-studded pendants to chic giftware, an ensemble of Valentine’s Day-themed items is adding lustre to the display. Bhima Jewellery’s ‘Heart and Bows’ collection, which opened on February 7, lays out a range of heart-shaped bangles, pendants, rings, earrings among others. “Our collection is curated primarily keeping youngsters in mind. Hence, we also have a stock of lightweight ornaments in our Valentine’s Day collection,” says Suhas MS, managing director. While some of the items come in sets, Suhas says their diamond bracelets have been a special attraction.
Though not operating under a collection name, Tanishq too has ‘heart sets’ of pendants and earrings as well as a range of heart-shaped rings, says Mithun Thomas, store manager. The sale, which started at the beginning of the month, brings to you ‘couple bands’ comprising two matching rings.
A double hearts-shaped ring at Malabar Gold | Photo Credit: Special Arrangement
Upping the style quotient, Malabar Gold’s ‘Heart to Heart’ collection offers 10 different products in pendants, rings and earrings segments both in gold and diamond. “We are promoting the concept of two hearts meeting and our jewellery is in line with this. We also have a two-in-one locket that can be worn in two different ways,” says Akash Venugopal, assistant manager, marketing.
Diversifying options for customers, Joy Alukkas has also made space for white gold, rose gold, white and rose gold mix jewellery apart from customary pure gold and diamond jewellery in its ‘Be Mine – Heart to Heart’ collection.
Time to gild your love in gold!