Published on : Wednesday, February 13, 2019
While talking to TTG Asia at ATF 2019, Thong Rathasak, director general of product development, international cooperation and ASEAN, said: “We want to raise the profile of Cambodian food. You go to Thailand and have pad Thai, in Vietnam you have pho. We want to raise Cambodia’s food identity.”
“Gastronomy is now a popular travel theme. We want to create a story, as well as ideas and concepts around Cambodian cuisine,” said Thong.
The fair dates are yet to be confirmed however the ministry will jointly work with partners to build up a wide variety of menus and tasters, along with a host of food-related activities.
The inaugural domestic travel fair of the country will run side by side with the Phnom Penh gastronomy event, with the target to stimulate domestic tourism.
Keeping an eye on the desires of Cambodians who like to stay in the growing legion of high-end hotels of the country, the ministry will collaborate with industry players to offer green season for domestic travelers during the traditionally quieter months.
“The idea is to give them a chance to stay in these hotels,” Thong said.
Tags: Cambodia tourism