Dublin, Feb. 11, 2019 (GLOBE NEWSWIRE) -- The "Europe B2C E-Commerce Market 2018" report has been added to ResearchAndMarkets.com's offering.

Online shoppers in Europe buy clothing more than other products, says report

Clothing is the top product category purchased online in Europe. This and other interesting information about products, sales volume, and trends is found in a new publication Europe B2C E-Commerce Market 2018.

The UK leads Europe in online retail sales volume

The UK, France and Germany are the B2C E-Commerce sales leaders in Europe and are expected to remain so for the next few years. Though countries on the Eastern and Southern fringes have experienced more rapid recent sales growth, Internet and online shopper penetration rates there lag the European average. Year-on-year growth in the double digits is expected for the whole region, according to forecasts cited in the report.

Payment preferences differ but apparel is the consistent product choice throughout Europe

Payment method preferences vary across Europe. Online shoppers in France, Belgium and the Scandinavian nations, use credit or debit cards more than other methods, while in Spain and Italy, mobile wallets such as PayPal dominate, with e-wallets challenging plastic in the UK as well. Market data included in the report reflect that shoppers in most nations of Europe consistently make clothing the leading product category in B2C E-Commerce.

Continued growth in B2C E-Commerce fostered by rising trends

The report tells of trends that insure further growth of online shopping. Cross-border shopping is on the rise throughout Europe as shoppers enjoy the expanded product line and price advantage of shopping in other nations. Mobile shopping is another trend in E-Commerce as smartphones and merchant apps facilitate handheld purchases. The practice of doing online research before buying in a store, or visiting a brick and mortar merchant before purchasing online blurs the definition of retail channels, and is further trend leading to expanded B2C E-Commerce in Europe.

Questions Answered in this Report

• How large is the B2C E-Commerce market size in Europe in 2018?
• What are the top online retail markets in this region?
• What are the key market trends in European B2C E-Commerce?
• How do the preferences of online shoppers vary across the countries?
• Who are the leaders of the B2C E-Commerce space in Europe?

Key Topics Covered:

1. Management Summary

2. Regional

3. Advanced Markets

• Trends
• Sales & Shares
• Internet Users & Online Shoppers
• Products
• Payment
• Delivery
• Players

4. Emerging Markets

• Trends
• Sales & Shares
• Internet Users & Online Shoppers
• Products
• Payment
• Delivery
• Players

Companies Mentioned

• ASOS PLC
• Alibaba Group Holding Ltd
• Allegro Group Sp. z oo
• Amazon.com Inc
• Apple Inc
• Bol.com b.v.
• CDON AB
• CITILINK.ru
• Ceneo S.A.
• Cnova N.V.
• Coolblue BV
• D-MARKET Elektronik Hizmetler Tic. A.S
• DNS NN Plyus OOO
• Dogus Planet Elektronik Ticaret ve Bilisim Hizmetleri A.S.
• Dustin Group AB
• El Corte Ingles SA
• Fnac Darty SA
• Gitti Gidiyor Bilgi Teknolojileri Sanayi ve Ticaret Anonim Sirketi
• Hennes & Mauritz AB (H&M)
• Media Markt AG
• OLX Inc.
• Otto GmbH & Co KG
• Ozon Holdings Ltd
• Rozetka.ua LLC
• Rue du Commerce SAS
• Tesco Plc
• Vente-privee.com SA
• Wildberries OOO
• Zalando SE
• eBay Inc

For more information about this report visit https://www.researchandmarkets.com/research/pvmx53/europe_b2c?w=12

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