Saudi Arabia Sought Vice\'s Help to Reshape Its Image and Battle Rivals

Saudi Arabia Sought Vice’s Help to Build a Media Empire

Riyadh builds alliances with Western news outlets to reshape its image, battle rivals

One sunny afternoon in August on a yacht off the Red Sea coast, Saudi Crown Prince Mohammed bin Salman and Vice Media Executive Chairman Shane Smith discussed an unlikely collaboration.

A Saudi government-controlled company had already hired Vice to produce documentaries on social reforms in the ultraconservative kingdom. The new proposal would elevate relations to a joint venture, similar to Saudi pairings with other Western media outlets, according to people briefed on the meeting.

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