Entrepreneur Raj Kundra invests an undisclosed amount into tech start up Armsprime Media. A new age technology that helps celebrity and influencers build and monetize their own customized apps.
Raj Kundra Quotes: "Armsprime Media is really disruptive in nature, the features and back end technology this company offers for its celebrities and social media influencers to take control of their content is unparalleled. I have made a strategic investment in this company as I believe in the founder Saurabh Kushwah he has created a great product, which we will make excellent together. Brands look for a way to target captive audiences and that exactly what we have. We will be launching over 15 celebrity apps this year alone and produce multiple unique branded IP shows with our partners. We have hired Meeta Jhunjhunwala who comes with a wealth of experience in celebrity and content management to head the business development of the company."
Saurabh Kushwah Quotes: "I couldn't have asked for a better strategic investor than Raj, his nexus and relationships in the media industry will be a great asset in scaling up the business. My key focus is the unique technology we have created and the level of customization we can do in break speed time. We give the power to celebrities to be able to monetize their own content, which now they currently give free on their social media platforms." This story is provided by BusinessWireIndia.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)