EaseMyTrip.com, a leading travel company of India, has launched great discounts on hotels on the eve of Valentine's Day.

The company is offering a discount of up to 40% on selected hotel properties. To avail discounts, customers have to apply coupon code 'EMTLOVE' on hotel bookings done from 6th to 10th February. The stay period for this offer is between 13th and 17th February 2019.

A customer can avail a maximum discount of Rs. 5000 on a booking. The offer is valid for bookings done on EaseMyTrip's website, Mobile site, Android & iOS App. The offer is not only limited to couples.

Easy Trip Planners Pvt. Ltd. (EaseMyTrip.com), the brainchild of Pitti brothers - Rikant & Nishant, was founded in May 2008. It is a dark-horse in the highly competitive online travel market. Over the period EaseMyTrip.com has evolved as a trusted brand in India's fast-growing travel industry.

The company's business model is uniquely poised to tap the growing Online Travel Market where customers can book flight tickets, hotels, bus tickets and holiday packages at a cost-effective price.

Riding on strong fundamentals and robust delivery track record, EaseMyTrip.com has showcased its potential through customer stickiness and operating metrics. It has developed a unique marketing strategy, which has led to low cost customer acquisition with efficient organization amongst the peers. Its strong IT infrastructure and analytics capabilities have led to company's phenomenal growth Year-on-Year (YoY).

EaseMyTrip has managed to be profitable since its inception. But the journey has not been that easy for EaseMyTrip. The founders of the company have also seen many ups and downs since its establishment but they evolved victorious with their dedication and vision. The travel agency has achieved a position where many big players have not been able to reach. With an average booking of around 25-30 k flight tickets daily, it has become one of the biggest flight booking sites of India.

The company constantly remains profitable despite all odds as it continues to be customer-focussed. EaseMyTrip.com is committed to offer the best travel experience to its customers, (travellers) without charging any hidden fees from them. It has always ensured transparency in pricing and kept its operating cost very low. Other companies have burnt investors' money on marketing activities and hiring expensive resources but EaseMyTrip focused on digital, organic and BTL marketing to directly connect with its potential customers.

Unlike other companies, EaseMyTrip has its own in-house call centre managed by travel experts. So, when a call comes from a customer, they always talk to a company's employee instead of someone from outside (BPO). Their queries are attended and replied immediately and they feel like booking with an agency of their neighbourhood.

Founders of the company believes in consistently servicing their customers and always have faith in real life experiences and their experience of having worked in various industries.

Nishant Pitti, CEO of EaseMyTrip, said, "When we came into travel business, we hadn't planned anything. We just started with an idea to establish a business, but we were committed. This commitment helped us to grow. We always worked towards making customers experiences better. We dedicate the journey of EaseMyTrip.com to make it a memorable experience for our travellers.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)