Olympic and World Championship silver medallist P.V. Sindhu has signed a four-year sports sponsorship deal to the tune of a whopping ₹50 crore with Chinese sports brand Li Ning.
The record deal comes after K. Srikanth was offered a cool ₹35 crore over a period of four years by the company last month.
“Sindhu’s deal is one of the biggest in world badminton. It is close to ₹50 crore for sponsorship and equipment,” Mahender Kapoor, director, Sunlight Sports Pvt Ltd, the multi-national exclusive partner of Li-Ning in India, told PTI.
“It will be a deal which is very close to Puma’s deal with Indian cricketer Virat Kohli in terms of yearly sponsorship. Sindhu will get ₹40 crore as sponsorship while the rest will be for equipment, so it is close to ₹50 crore,” Kapoor claimed.
Sindhu, who rose to stardom after becoming the first Indian woman to win a silver medal at the Rio Olympics, was listed as the world’s seventh-highest paid sportswoman on the Forbes list last year.