Kraft Heinz has entered a distribution partnership with Japanese food giant Indo Nissin Foods, the makers of Cup Noodles and Top Ramen instant noodles.
The partnership will target multiple channels such as retail, modern trade, government channels and e-commerce distribution avenues, ensuring consumers have seamless access to Heinz Tomato Ketchup, said Heinz. The partnership will also aim to open up new markets and introduce additional products from the Kraft Heinz stable into the Indian market.
Sankalp Potbhare, MD of Kraft Heinz India, said: “We are looking to aggressively grow in India with the support of Indo Nissin Foods’ distribution channels.”