Tap. Tap. Scraaatch. Introducing the Michelob Super Bowl Ad That’s a Meditation Technique.
Phenomenon known as ‘ASMR’ channels tactile sounds such as crinkling paper and whispers into online hits
The nation was ready to fall asleep.
In the fourth quarter of what could go down as the dullest game in Super Bowl history, viewers were further lulled by actress Zoë Kravitz whispering into microphones and tapping her fingernails across a beer bottle during a 45-second Michelob Ultra Pure Gold spot.
Yes, the ad was designed to sell beer....