Beach, please! Ashley Graham shows off her curves as she roller skates down the Venice boardwalk in bikinis and high-cut one-pieces for a funky 90s-inspired swimwear campaign
- Ashley, 31, posed for Swimsuits For All's new bathing suit campaign
- The plus-size model rocked a high ponytail with a scrunchie while modeling the 90s-inspired swimsuits for the company's Retro collection
- During the shoot, Ashley roller skated down Venice Beach, California
- Other retro elements included a VW Bus, a white boombox, and a Walkman
Ashley Graham tapped into her inner-child as she roller skated down the Venice Beach boardwalk in a bikini for a retro swimwear campaign for all body sizes.
The Swimsuits For All outdoor campaign was inspired by the 31-year-old plus-size model's days as a child when she would spend it roller skating with friends.
For the shoot, Ashley skated around on the California boardwalk in a black one-piece swimsuit that cut high up the thigh while holding a white boombox to model the 90s-inspired collection.
Throwback: Ashley Graham, 31, posed for Swimsuits For All's new bathing suit campaign
Lighthearted: The 90s-inspired campaign featured the plus-size model on roller skates
Stun in an electric blue bikini like Ashley
Lately, we've Ash spend almost as much time in a bikini than she has ion real clothes... and we aren't complaining, believe us.
And the gorgeous model is at work once again, showcasing her curves in this bright blue bikini by Swimsuits for All.
We love how it's ribbed and a sporty cut so you know you can play around in the surf and sand and not give everyone an x-rated show! The best part is that it's on sale now!
If you haven't had your fair share of shopping yet, scroll through our carousel below. From a splurge for INC SWIM to a bargain at Missguided, we found cobalt blue bikinis to rival Ashley's
All in good fun: The photo shoot also included other fun elements like a VW Bus for Ashley to pose with to show off the new swimwear line
Fun: The Swimsuits For All campaign was shot along Venice Beach, California, by photographer Ben Watts
The retro theme continued throughout the campaign as Ashley wore her hair into a high ponytail tied with a colorful scrunchie.
She changed into a variety of colorful swimsuits including a bright blue two-piece, a hot pink one-piece, a black one-piece with numerous cutouts around the stomach.
Swimsuits For All's collection, which launched on Tuesday, features 10 new pieces offered in sizes 2 to 24 for its Retro collection.
In an Instagram post on Saturday, Ashley hinted at the swimsuit campaign by posting a Polaroid snap of herself skating along Venice beach in one of the new swimsuits.
In the caption, the model wrote: 'I need more weekends like this.'
The campaign included a lighthearted video shared by Ashley on Tuesday to show how much fun it was for the model to shoot the campaign while skating around with other people.
'Turning up the volume with my newest collection for @swimsuitsforall,' Ashley wrote in a caption.
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Sneak peak: Ashley hinted at the new campaign on her Instagram Saturday with a picture saying she 'needed more weekends like this'
Stunning: The retro theme continued throughout the campaign as Ashley wore her hair into a high ponytail tied with a colorful scrunchie
Feeling the music: Another retro piece included in the photo shoot was a Walkman attached to Ashley's cutout swimsuit
Soft smiles: Ashley stunned in the swimsuit campaign as she wore a variety of outfits showing off her curves
Big grin: The campaign on blue roller skates was inspired by what Ashley liked to do when she was younger
Fun times: Included with the campaign was a lighthearted video showing fun elements of the shoot at Venice Beach
Ashley is seen hoisting a skateboard over her shoulder while joking around with one of the models on set. She also modeled a Walkman clipped to her hip and retro accessories such as a visor and white tennis shoes.
To fit the retro vibe, the photo shoot also included a hot pink VW Beetle Convertible and an old-school VW Bus.
All of the pieces in the collection retail at $108, according to Swimsuits For All.
This ad campaign comes after Ashley joined the pledge with CVS to model in unretouched ads that appear in the drug store.
Ashley, who is a Revlon beauty ambassador, shot a new campaign imagery for the makeup brand to go up in CVS stores that was unretouched. She joins other prominent women for CVS' 'Beauty Mark' initiative, including Kerry Washington and Ayesha Curry.
The drug store vowed for its ads to be 100 per cent unretouched by the year 2020.
Picturesque: Stunning shots showed Ashley posing on the beach with the ocean behind her
Group picture: Ashley posed with other models on set for a few retro pictures
Squad: During the shoot, Ashley played around with a skateboard after taking off the roller skates for white tennis shoes
Beautiful: This campaign comes after the Revlon beauty ambassador became one of the women featured in CVS' new unretouched initiative
