Saks Turns Prime Space Into a Handbag Emporium
Flagship store devotes coveted ground floor to luxury satchels, even though category’s growth has slowed
Part of Saks Fifth Avenue’s new plan to woo shoppers: $50,000 handbags.
The luxury retailer on Tuesday unveiled at its Fifth Avenue flagship store a remodeled ground floor that includes a handbag emporium featuring 50 brands, ranging from a $45 Saks tote to a $49,500 alligator bag from The Row. Of those brands, 14 are new to Saks, including Celine, Bottega Veneta, and Salvatore Ferragamo. The selection also includes 100 bags, many of which are inspired by the archives of European fashion houses, that are exclusive to the retailer.
...