'We have sold out every wig in South Australia': Hundreds of Marilyn Monroe impersonators take part in cancer charity ocean swim
- Hundreds of Marilyn Monroe impersonators took to Adelaide's seaside Sunday
- 270 people took part in Marilyn Jetty Swim to raise money for cancer research
- They set a new Guinness World Record for most people dressed as the star
- The event has so far raised $65,000 this year and is on track to reach $100,000
- More people were willing to participate, but wigs were sold out across the state
Hundreds of Marilyn Monroe impersonators glammed up and took to Adelaide's seaside to take part in the Marilyn Jetty Swim to raise money for the Cancer Council.
As blonde curly wigs sold out across the city, 270 people dressed as Marilyn Monroe took to Brighton Beach and claimed a new world record.
The event has raised $65,000 so far this year and is on track to reach the goal of $100,000 in total.
What started as an idea between friends has quickly garnered national attention and a loyal following in Adelaide.
Hundreds of Marilyn Monroe impersonators glammed up and took to Adelaide's seaside to take part in the Marilyn Jetty Swim to raise money for the Cancer Council
As blonde curly wigs sold out across the city, 270 people dressed as Marilyn Monroe took to Brighton Beach and claimed a new world record
This is the first year male Marilyns were welcomed into the event, but organiser Sarah Tinney said they fit in well
With 270 people turning up for the event on Sunday, the enthusiastic group set the Guinness World Record for most people dressed as Marilyn Monroe.
People were dressed to the nines, wearing the Hollywood Star's iconic white dress, blonde wig, professional makeup and even the added touch of her famous beauty mark.
The Marilyns paddled around the jetty on inflatable rings and all cross the finish line together as a group, holding hands.
ABC News reported organiser Sarah Tinney had even more people willing to participate, but they had to be turned away as they couldn't dress up.
'Pretty much we have sold out of every decent wig — and bad wigs — out of SA,' Ms Tinney said.
They even outsourced wigs from from towns hours away in an attempt to get more people involved.
'We are looking for wig sponsors — we need to get wigs and swimsuits in,' Ms Tinney said.
The event has raised $65,000 so far this year and is on track to reach the goal of $100,000 in total
With 270 people turning up for the event on Sunday, the enthusiastic group of people set the Guinness World Record for most people dressed as Marilyn Monroe
Over the six years the event has been running, $300,000 has been raised - but this is the first time a record attempt was made.
Many of the people who dressed up as the iconic Hollywood star have had some personal experience with cancer treatment.
One person who intended on swimming couldn't compete because she felt too sick to enter the water.
'Most people on the planet unfortunately have been quite directly affected by cancer in some way,' Ms Tinney said.
This is the first year male Marilyns were welcomed into the event, but Ms Tinney said they fit in well.
Over the six years the event has been running, $300,000 has been raised - but this is the first time a record attempt was made
Many of the people who dressed up as the iconic Hollywood star have had some personal experience with cancer treatment
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