Super Bowl Ads Go for Laughs
While many marketers turn risk averse, others hit political and cultural issues
Super Bowl advertisers emphasized entertainment and empowerment to get the most out of their costly commercial buys on Sunday, though a few delivered sobering pitches and even a little bit of fear.
Lighthearted ads featured the Backstreet Boys and Chance the Rapper performing together to promote PepsiCo Inc.’s Doritos; Christina Applegate scolding childish M&M’s characters in the back seat of her car for Mars Inc.’s candy brand; and Sarah Jessica Parker and Jeff Bridges reprising their “Sex & The City” and “Big Lebowski”...