Toyota Motors North America sales slipped 6.6 percent to 156,021 in January on a continued decline of Prius volume as well as an unexpected dip from its popular RAV4 crossover.
Brands: Toyota down 7.1%; Lexus down 2.8%
Notable nameplates: Toyota RAV4, down 8.1%, Highlander down 6.9%, 4Runner up 6.9%, Tacoma up 0.8%, Prius down 57%; Corolla up 17%, Camry down 3.4%; Lexus RX down 18%, ES up 19%
Incentives: $2,349 per vehicle, down 11% from a year earlier, ALG says.
Average transaction price: $32,192, up 0.9% from a year earlier, according to ALG.
Did you know? The Toyota Tacoma, C-HR, 4Runner, and Corolla all recorded their best January sales on record.
