One had assumed that corporate communications in India (world’s fastest growing economy) had advanced beyond the pleading and begging of public relations. The latter is when firms try to sell a story to the media, usually about a product or a service.
There is no exchange of money involved, at least officially, and so it is necessary to be in the position of a supplicant. Every PR person has had the experience of being kept waiting outside the editor’s office. The former, corporate communications, is more serious and aimed at creating a favourable view of the organisation ...
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