Published on : Saturday, February 2, 2019
The tender, which was published February 1, states Tourism New Zealand is seeking a “global media buying partner to work both with the TNZ team centrally in New Zealand and in each market we advertise to, and effectively plan and execute activity across both digital and traditional media channels.”
In its tender, Tourism New Zealand recognises its 100 per cent Pure New Zealand campaign and its wide group of global marketing partners it is currently working with.
However, Tourism New Zealand said it needed a single “core” global media agency to drive “global media effectiveness” and boost the sector.
Tags: Tourism New Zealand